Designing and Conducting Case Studies for
LOCAL SMALL BUSINESS AND NONPROFIT ORGANIZATIONS
The Right Words Can Change Everything.
Well written case studies go beyond simple testimonials by providing real-life examples of how your brand exceeded your customer’s needs and helped them accomplish their goals.
A case study is a piece of content, published by a business or nonprofit, that outlines their success or effectiveness in dealing with a client.
Examples may include:
how a specific product or service improved the performance of a team;
how a new product positively impacted the way a business operates; or
how a nonprofits services help local families.
Case studies are one of the most powerful tools in your marketing, recruiting and fundraising toolbox.
Case Study Copywriting Employs a Special Kind of Writing
For the average copywriter, writing a case study is like any other gig. They have an opening, body and close in the form of a problem, solution and result. They often read like a research paper and while they are quite informative, they’re also quite boring.
A well written case study should capture the readers attention by engaging them emotionally through powerful storytelling.
Want to learn more? Click the button below to set up your FREE consultation.
Additional Services
Website Design
A mobile-responsive, search engine optimized website will provide your target audience with:
a place to learn more about the products and services you offer;
a place to educate them on why they need YOUR products and services; and
a place to order and/or purchase your products and services.
The website is the first step toward rebuilding your brand and expanding your reach into a larger market.
Local SEO and Google My Business
Your customers are out there searching for your business on their phones, their laptops, and their desktop computers. No one uses the phone book anymore folks, they look online. If you’re not there, your competitors are and they’re scooping up all your business.
Once we complete your website, Step two involves implementing a Local SEO Strategy that includes creating and managing your Google My Business profile and listing your business on other search engines like, Bing and Yahoo, as well as a list of local directories. This is essential to the success of your website and your business.
Social Media Management
Finally, a website and Google My Business listing are a great start, but you still want to get your name out there. The days of networking at local chambers and networking groups are not gone, but when you’re out their meeting folks, you want a way to stay in contact, keep your brand on top of mind and potentially interact with them on a consistent basis? A strong social media presence does just that and allows you to share your message with thousands of people a day.