Local SEO and Directory Assistance

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is a term heard a lot when talking about websites and brand identity. It is an essential aspect of a strong online identity, and we take it very seriously. That said, there is a lot of “hooey” out there regarding SEO and how to get it working for you. Especially when it concerns local, small businesses.

Now, I do not claim to be an SEO expert or guru, in fact, if someone tells you they are and they don’t work for Google, I might ask them where they gained their vast knowledge and experience. There are over two hundred “Ranking Factors” Google looks at for SEO. For a small local business, it would be awfully expensive to ensure you’re hitting all two hundred factors.

Here’s what I would do:

• I would begin by analyzing your competition to determine what they are doing.

• I would create a keyword strategy that includes 1-3 words per page.

• I would dig into your website and ensure it is set up correctly with all meta descriptions, title tags, and alt-tags, set up.

• I would run a scan on local directories and search engines and add your business or nonprofit to50 or more search engines, local business directories, maps, and more including a Google My Business page that we update as part of your Digital Brand Identity Package.

• I would create a social media strategy and inspire your prospects to visit and stay on your website using social media, backlinks, infographics, and blogging.

• I would keep your content fresh with a blog, visually appealing content, and fun and engaging video.

By doing these things we will get your site off to a great start and improve its ranking over time.

Slay the local SEO Monster

Local SEO is much different then SEO for National brands and should take into account off-site SEO tactics. We will focus on a strong link building strategy and partner with other local business in your industry to work together and share each others content.

Social media will also play a huge role. We focus on 2 or 3 social media sites including Facebook, Pinterest and most likely Instagram to build your brand and relationships with potential customers.

Additional content creation such as blogging and adding video and photos to your website is essential as well. By creating branded video, social media posts and branded Infographics to share around the web, we will provide folks in your industry a way to share your content and link back to your site.

Google My Business

“Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.” (Google My Business)

Your Google My Business page should be updated weekly with new images and reviews. We will help encourage people to review your products and services while keeping your GMB listing fresh and eye-catching.

Social Responsibility

The work you do in the community can also help your business. We will help you develop key relationships with a local cause and create ways to help one another.

By partnering with a cause, you are doing good in the community and they will remember that when they need your help.